Do you want to set up file downloads tracking in WordPress? Keeping a track of your file downloads will help you identify which of your eBooks or PDF files are downloaded the most by users.
If you can’t measure it, you can’t improve it.
File downloads tracking provides essential data to help better understand your audience, so you can produce content upgrades that connect with their specific interests and desires. This way, you can save time, effort and money by focusing on creating valuable content that your visitors actually wants. However, Google Analytics doesn’t automatically track file downloads. We recommend using the MonsterInsights plugin.
Having said that, let’s take a look at how to easily set up download tracking in WordPress with Google Analytics.
Setting Up Download Tracking in WordPress with Google Analytics
The first thing you’ll need to do is install and activate the MonsterInsights plugin. You should purchase their Pro plan to easily set up download tracking on your site. Upon activation, you’ll need to set up Google Analytics in WordPress using MonsterInsights. It’ll automatically enable download tracking for your files in WordPress.
We recommend tracking downloads as events instead of pageviews. Tracking downloads as events will display the statistics for file downloads in your WordPress dashboard more smoothly.
To track downloads of more file extensions, you just need to add it to the Extensions of files to track as downloads field, separated by a comma.
From there, select Pageview and click on the Save Changes button to store these settings.
Viewing Your File Downloads in WordPress Dashboard
To view the report of your downloaded files in WordPress, you need to go to Insights » Report » Publishers Report.On that page, scroll down to the Top Download Links section to view your downloads. You no longer have to log in to your Google Analytics accounts to view your reports. You can view file downloads report at your WordPress admin.
Viewing Your File Downloads in Google Analytics
MonsterInsights allows you to view file downloads in Google Analytics. To view file downloads, log in to your Google Analytics account and select the website where you’d like to track file downloads.
If you’ve selected pageviews in the MonsterInsights settings for file downloads, then simply go to the All Pages section to find the tracking report.From there, you can view the report by going to Behaviour » Site Content » All Pages.
However, if you’ve selected events in the file downloads settings, then you’ll need to visit the events report section to view your downloaded files data.
Simply go to Behavior » Events in the left-hand menu, and it’ll show you multiple options. Let’s discuss these options individually.
- Overview: If you click on this option, it’ll show you all the top events from your website.
- Top Events: In this section, you’ll see the events on which your users spent the most time.
- Pages: It’ll display a list of all the pages where you’ve added files to download for your users and they clicked on the download option.
- Events Flow: You can monitor your users’ journey in the events flow section. It also allows you to track which files are liked by most users, noting the engagement time spent on the specific pages with downloadable files.
To view data in charts with details, go to the Events » Top Events section.
You can click on the download option under the Event Category column to view the full report.
When it comes to tracking file downloads, MonsterInsights is a great tool that every WordPress site owner should use. Use MonsterInsights to connect your Google Analytics with WordPress, automate the process of downloads tracking, understand the needs, wants and problems of your visitors, optimize your content marketing strategies, you’ll be well on your way to make your website a success.